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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. What is the informal decision-making process? The need for more fluidity.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. And the strategic need to align marketing objectives to a firm’s strategic intent.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. And guidance on making best use of digital training technologies. Stories aid stickiness.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

A New Approach to Writing Job Descriptions (hbr.org)) Then it was over to the delegates – split into two teams to consider what current and future competencies they felt were important.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

How can I make the time to be proactive? We discussed a variety of ways to free up time so that you can shift towards being more proactive, including: Time management – Deploy techniques to manage our time effectively – especially blocking regular time out to think. Plan my career as I plan a marketing project to make it happen.

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Linking Budget to Strategy Virtual Event Recap

ClearPoint Strategy

However, in 2020, they launched their brand new 20-year strategic plan, making major changes to how they operate and connect budget to strategy. Only a few months after they adopted the new strategic plan, they had to work to reduce the existing budget in case of revenue loss due to COVID-19. City of Fort Collins, CO.