Account Manager Tips

JULY 13, 2022

A buyers' perspective on the determinants of key account sales failures ” and I thought we could talk about it. It’s from 2014 but the findings are just as relevant today. The researchers conducted 35 interviews between sales people, sales managers and buying decision makers following failed key account sales proposals.

Key Account Management 130

Key Account Management Sales Account Management B2B 130

Red Star Kim

FEBRUARY 8, 2024

Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help. There are many articles on both of these topics. But in essence, this is an internal cultural issue – do you have a “one firm” approach?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

SEPTEMBER 5, 2023

And mentions that the CIPD bought out three research reports between 2012 and 2014 describing the impact that neuroscience will have on learning. Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. Price is a major driver of profit.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

DECEMBER 5, 2023

Microsoft Dynamics 365 CRM Software | Infor CRM SLX (In 2014, Infor acquired Saleslogix from Sage) What is Intapp CRM? There were comments that it was unusual for people to be in the office so face time and in person meetings – where it is easier to develop rapport, trust and solid working relationships – were rare.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

KAMCast

JUNE 10, 2021

What choices have you made in the way you and your teams engage on your key account management mission? How are you and the team achieving the 4 C’s of: Cooperation Collaboration Coordination and Communication Perhaps a truly engaged team is where a Quality of Life meets Quality of Work.

Shareholders 52

Shareholders Account Management Key Account Management Information Technology 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. By performing White Space Analysis on your key accounts, you’ll be able to: Spot opportunities for cross- and upselling.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52