Remove 2014 Remove Key Account Management Remove Meetings Remove Profitability
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. Price is a major driver of profit. Books on pricing?

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Microsoft Dynamics 365 CRM Software | Infor CRM SLX (In 2014, Infor acquired Saleslogix from Sage) What is Intapp CRM? There were comments that it was unusual for people to be in the office so face time and in person meetings – where it is easier to develop rapport, trust and solid working relationships – were rare.

CRM 130
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#019 Employee Engagement in a Hybrid Working World, with Robert Hicks & Lou Kwakye

KAMCast

Between them, they live and breathe the company’s mission (‘make the world a better place to work’), both internally and externally, whilst continuing to push for profitable performance. What choices have you made in the way you and your teams engage on your key account management mission?

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

And mentions that the CIPD bought out three research reports between 2012 and 2014 describing the impact that neuroscience will have on learning. Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager.