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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Delegates then chose to focus on finance, economics and pricing.

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Book review – Managing Brands

Red Star Kim

Converting data into insight Max Shron (2014) offers a framework for thinking about data: Context – What are you trying to achieve? Vision – What will meeting the need with data look like? Crisis management material mentios how Greggs bakery handled criticism in 2014. World Intellectual Property Office – WIPO).

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How Sales Leaders Balance the Love and Hate of Q4

SBI Growth

Couple that with preparing for 2014 and you are maxed out. Schedule a review of your 2014 plan at your office here. Your calendar is jammed with big meetings. To make matters worse, everybody in the planning sessions (finance, product, training, HR) has never made a number. How You Avoid Losing the 2014 Battle.

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Sales Missed Their Number. Was It Your Fault?

SBI Growth

With it, you identify areas to improve so your team can make 2014’s number. It will also provide steps to undertake for making 2014’s number. What to do for 2014? Facilitate a meeting between sales and corporate leadership to propose your approach for ensuring 2014 strategy execution. What to do for 2014?

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A Quick Guide to the National Restaurant Association Show

ReviewTrackers

According to survey results released recently by GE Capital, Franchise Finance , 56 percent of franchise restaurant owners think that reviews on sites like Yelp, Google, TripAdvisor, and Urbanspoon are more important influencers of their store traffic than traditional advertising.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

For example, for accountants this might include Quoted Companies Alliance, UK Finance or Federation of Small Businesses. Without targeting there is the risk of “spray and pray” content being sent into the ether. For law firms these might be GC 100, International Bar Association or the Association of Corporate Counsel.

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What is value creation in sales?

Mercuri International

A solution that can increase the number of qualified customer contacts for each salesperson is a clear value creator for a business reliant on sales meetings. Can you save a client contact from having their questions left unanswered, or perhaps even help them be enlightening at internal meetings? Risk-reducing values. Identity values.

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