Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Delegates then chose to focus on finance, economics and pricing.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. For example, for accountants this might include Quoted Companies Alliance, UK Finance or Federation of Small Businesses.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Mercuri International

MARCH 8, 2022

A solution that can increase the number of qualified customer contacts for each salesperson is a clear value creator for a business reliant on sales meetings. Can you save a client contact from having their questions left unanswered, or perhaps even help them be enlightening at internal meetings? Frictionless procurement processes.

Sales 52

Sales Suppliers Artificial Intelligence Customer Value 52