Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Delegates then chose to focus on finance, economics and pricing.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

MAY 11, 2023

Converting data into insight Max Shron (2014) offers a framework for thinking about data: Context – What are you trying to achieve? Vision – What will meeting the need with data look like? Crisis management material mentios how Greggs bakery handled criticism in 2014. World Intellectual Property Office – WIPO).

Management 130

Management Co-Creation Publishing Leadership 130

Zendesk

OCTOBER 5, 2022

Why you should make customer experience part of your value proposition. Meet your customers where they are. Meet your customers where they are, and be open to shifting tactics based on customer needs. Customer experience is one factor that can help increase customer “ stickiness.”. Convenience.

Innovation 98

Innovation Supply Chain Software Software 98