Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

KAM With Passion

FEBRUARY 22, 2021

For all organisations, large or small, who take it seriously, practicing KAM is about developing deep and strong relationships with truly strategic customers in order to accelerate innovation and growth. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Red Star Kim

OCTOBER 18, 2022

This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. It focuses on people, purpose, collaboration and innovation. This chapter provides a summary of the key ideas on management innovation from the leading management thinkers.

Organization 130

Organization Innovation Leadership Management 130

Arpedio

JANUARY 26, 2022

And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. This is how you become a preferred business partner instead of just another vendor.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. This is how you become a preferred business partner instead of just another vendor.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Account Management Skills

APRIL 3, 2023

Roy is the founder of Synthetic, a Digital Innovation Agency who helps clients with emerging technologies, such as Web3, AI, apps, voice, chat, AR, VR, etc. I think you talked about your innovative workshop process? Very popular 10 years ago, it didn’t really work, co-creation is fine to a point.

Co-Creation 52

Co-Creation Account Management Procurement Management 52