Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

OCTOBER 18, 2022

This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. It focuses on people, purpose, collaboration and innovation. This chapter provides a summary of the key ideas on management innovation from the leading management thinkers.

Organization 130

Organization Innovation Leadership Management 130

Arpedio

JANUARY 26, 2022

There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Ultimately, you’ll be able to recognize your account’s White Space, and then anticipate and create potential to serve them in their future innovation efforts. White Space Analysis for Key Account Management.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Ultimately, you’ll be able to recognize your account’s White Space, and then anticipate and create potential to serve them in their future innovation efforts. White Space Analysis for Key Account Management.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52