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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brands can also be aspirational.

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White Space Analysis: A Complete Guide

Arpedio

It serves as a great KAM (Key Account Management) tool as it gives KAMs, Sales reps, as well as Management the insights to make the right strategic decisions on how to move forward and keep growing key accounts. Make informed decisions during times of market changes or economic uncertainty (which is very relevant in these Covid times).

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White Space Analysis: A Complete Guide

Arpedio

It serves as a great KAM (Key Account Management) tool as it gives KAMs, Sales reps, as well as Management the insights to make the right strategic decisions on how to move forward and keep growing key accounts. Make informed decisions during times of market changes or economic uncertainty (which is very relevant in these Covid times).

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What agencies need to know about generative AI, with Roy Murphy

Account Management Skills

Roy is the founder of Synthetic, a Digital Innovation Agency who helps clients with emerging technologies, such as Web3, AI, apps, voice, chat, AR, VR, etc. Would you mind, you have such an interesting background Roy, We have obviously had a pre chat and you explained to me that you are a creative director and you were a digital strategist.