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What is value creation in sales?

Mercuri International

Perhaps your solution can provide increased functionality, or higher quality service, that allows customers to charge more for their services and products? They give car suppliers the ability to offer something different that appeals to digitally discerning customers, which allows them to justify a higher price. References.

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Book review – Managing Brands

Red Star Kim

Consultancy KPMG publishes an annual report into the effects of customer experience on brands using its six pillars – see Client Experience Management CEM Two research reports (kimtasso.com). Converting data into insight Max Shron (2014) offers a framework for thinking about data: Context – What are you trying to achieve?