Remove 2015 Remove Account marketing Remove Innovation Remove Sales
article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. My KAM/relationship management experience (0=low, 10=expert): 0% 18% 18% 9% 9% 9% 18% 18% 0% 0% Have you had formal sales training?

article thumbnail

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. 0% Yes 50% No – self-taught/experience 50% No – unfamiliar with sales/selling concepts Where is most of your time spent? 5% Never 89% Occasionally 5% Often Have you had formal training in selling?

CRM 130
article thumbnail

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.