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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

31% Objectives 19% Clarity on markets and services 25% Planning and execution 25% Effectiveness Having seen the definition of thought leadership, do you think your campaigns are mostly: 38% Communications campaigns 63% Thought leadership campaigns Are your campaigns integrated with your sales/relationship management plans?

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

My KAM/relationship management experience (0=low, 10=expert): 0% 18% 18% 9% 9% 9% 18% 18% 0% 0% Have you had formal sales training?

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. 0% Yes 50% No – self-taught/experience 50% No – unfamiliar with sales/selling concepts Where is most of your time spent? 5% Never 89% Occasionally 5% Often Have you had formal training in selling?

CRM 130
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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

No – unfamiliar with sales/selling concepts. Marketing/BD planning. Proactive Marketing Executive – Eight top tips (kimtasso.com) February 2018. Proactive Marketing Executive workshop (kimtasso.com) February 2017. seven building blocks of a proactive marketing executive (kimtasso.com) October 2015.

Marketing 130