Red Star Kim

JUNE 15, 2023

by Laura Dawson (PM Magazine March 2021) Making account management work by Francesca Ayers , Get Serious (PM Magazine April 2020) KAM culture – ten years on by Elizabeth Corcoran, Eversheds Sutherland (PM Magazine April 2019) Book reviews Executive Engagement Strategies by Bev Burgess (kimtasso.com) August 2020 A practitioner’s guide to Account-Based (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

NOVEMBER 18, 2022

Professional Marketing Conference 2017 (kimtasso.com). Psychology in marketing and selling from PM Forum 2015 (kimtasso.com). Client Experience Management (CEM) in professional service firms (kimtasso.com) 2016.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

DECEMBER 5, 2023

78% Strategic marketing and business development 44% Engagement and collaboration with fee-earners 44% Interpersonal skills (communication, persuasion etc) 33% Campaign development 28% Strategy and change management 22% Digital marketing 22% Managing and developing people 28% Selling, pitching and client relationships 6% Technology/innovation/automation (..)

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

DECEMBER 2, 2022

Proactive Marketing Executive – Eight top tips (kimtasso.com) February 2018. Proactive Marketing Executive workshop (kimtasso.com) February 2017. seven building blocks of a proactive marketing executive (kimtasso.com) October 2015.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

JUNE 27, 2023

20% Lack of fee-earner engagement 20% Lack of M&BD time/resource 20% Integration with other aims/projects/campaigns 13% Culture (politics, lack of rewards) 7% Lack of senior support 7% Unclear or unrealistic aims/expectations 7% Scope creep 7% Poor internal communications/silo mentality Related campaigns, thought leadership and project management (..)

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

DECEMBER 19, 2023

The campaign was part of an exciting project 7BR announced in 2022. The campaign was part of an exciting project 7BR announced in 2022.

Media 130

Media Insurance Marketing Emotional Intelligence 130