Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Psychology in marketing and selling from PM Forum 2015 (kimtasso.com). This article was published in the latest edition of PM Forum Magazine.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

JUNE 15, 2023

by Laura Dawson (PM Magazine March 2021) Making account management work by Francesca Ayers , Get Serious (PM Magazine April 2020) KAM culture – ten years on by Elizabeth Corcoran, Eversheds Sutherland (PM Magazine April 2019) Book reviews Executive Engagement Strategies by Bev Burgess (kimtasso.com) August 2020 A practitioner’s guide to Account-Based (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

Leadership 130

Leadership Management Stakeholders Communication 130