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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Psychology in marketing and selling from PM Forum 2015 (kimtasso.com). This article was published in the latest edition of PM Forum Magazine.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Former partner of Eversheds law firm, Kevin Doolan wrote “Mastering services pricing” in 2015. To keep things balanced, Ronald J Baker (US accountant) wrote “Implementing value pricing – a radical model for professional firms” in 2010. It’s not specific to professional services though.

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Why are questions so important? (Questioning skills)

Red Star Kim

These questions address the components of a value proposition (valuable, differentiated and substantiated). Why act now? Why trust us? You might use the “So what?” question to help you translate features into benefits. – Kim Tasso March 2010 How do you close a sale?

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Some people refer to a value proposition – what are you offering? As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Message and metaphor To persuade, we need a clear message.

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The Science of Memorable Sales Presentations

Hubspot Sales

They highlight your value proposition. Editor's note: This post was originally published in September 2015 and has been updated for comprehensiveness. So what are the tricks for creating a presentation that sticks with people beyond your final slide? They're persuasive and prompts action. They align with your audience.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Research at Cranfield shows that successful marketers make a major contribution to corporate wealth by understanding markets, doing proper needs-based segmentation , developing quantified value propositions , competitive analysis, portfolio analysis and managing marketplace risk, all encapsulated in a strategic marketing plan.