2015, Shareholders and Value Proposition - Strategic Accounts Today

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2015

Shareholders

Value Proposition

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

JULY 11, 2022

In today’s highly competitive environment, the major sources of shareholder value creation are the intangible marketing assets of the business, such as brands, customer relationships and channels of distribution. marketing planning – stepping stones, persuasion, motivation (kimtasso.com) September 2015.

Innovation

Innovation Marketing Stakeholders Value Proposition

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

(200,000 companies with turnover or shareholder funds over £1.5m or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. Used for building lists with over 300 search criteria.

Key Account Management

Key Account Management Account Management Management Client Relationships

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

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