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Update on marketing and business development (M&BD) team structures

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Here I review recent developments and look at some case studies of how M&BD teams are structured: An update on marketing and business development (M&BD) team structures. An allied development is those in Account Based Marketing (ABM) roles.

Marketing 130
Marketing Key Account Management Account Management Artificial Intelligence 130
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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Ideas on how to spend any “free” time ranged from competitor and analytics analysis to business plans for teams although some mentioned getting up to date on admin. Key insights raised by delegates included View marketing qualifications from a professional services perspective – Half the delegates had marketing qualifications.

CRM 130
CRM Marketing Interpersonal Skills Client Relationships 130
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