Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure
Red Star Kim
JULY 11, 2022
Some failed to monitor a major cost – that of fee-earner time in relationship nurturing and development. Others reported extensive buying cycles and a lack of clarity between sales from existing and target clients. 40% Selling (winning new clients). 10% Existing client development. 0% Referrer development.
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