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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

Former Herbert Smith lawyer Claire Rason expertly interviewed a client panel comprising: Mark Walford, CEO of TrustedCare and founder of two other social care companies. Alan Gotto, chair of Consultancy Procurement Council. Firms were urged to go back to basics in terms of managing client expectations.

Value Proposition 130
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Capacity planning – Research suggests that humans can probably manage a maximum 150 to 250 close relationships.

Value Proposition 130
Value Proposition Key Account Management Digitalization Sales 130
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