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9 ways to de-motivate an agency account manager

Account Management Skills

Not only could I recognise myself, but I have been training account managers since 2016 and can validate his findings. If you’re an account manager I’d like to know if you listen and if it resonates with you too! His research over many years shows there are behaviour patterns.

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Is billing by the hour killing your account manager’s proactivity?

Account Management Skills

The account manager’s job is to keep and grow client relationships. Well, Gartner says “if the AM is either unwilling or unable, the growth engine stalls” Having taught account growth since 2016, I don’t generally see a lack of willingness among agency account managers.