2016 Account Growth Client Relationships Leadership 
Account Management Skills
MAY 20, 2024
The study revealed a difference between what account managers believed was required to grow an account and what actually did. They found the prevailing mindset among AMs (88% in fact) was if they went ‘above and beyond’ on service, it lead to account growth.
Account Management Skills
JANUARY 26, 2023
Not only could I recognise myself, but I have been training account managers since 2016 and can validate his findings. If you’re an account manager I’d like to know if you listen and if it resonates with you too! His research over many years shows there are behaviour patterns.
Account Management Skills
JANUARY 29, 2024
The account manager’s job is to keep and grow client relationships. Well, Gartner says “if the AM is either unwilling or unable, the growth engine stalls” Having taught account growth since 2016, I don’t generally see a lack of willingness among agency account managers.
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