2016, Account marketing and Investors - Strategic Accounts Today

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2016

Account marketing

Investors

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

Align, integrate, focus, educate, champion (kimtasso.com) July 2018 Integrated marketing – Sector, KAM and CEM (kimtasso.com) August 2016 Property marketing Our delegates from the real estate sector raised some interesting questions. Whilst the target markets for commercial properties and advice might be similar (e.g.

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

20% Lack of fee-earner engagement 20% Lack of M&BD time/resource 20% Integration with other aims/projects/campaigns 13% Culture (politics, lack of rewards) 7% Lack of senior support 7% Unclear or unrealistic aims/expectations 7% Scope creep 7% Poor internal communications/silo mentality Related campaigns, thought leadership and project management (..)

Leadership

Leadership Management Stakeholders Communication

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

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