2016, Account marketing, Digitalization and Investors

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2016

Account marketing

Digitalization

Investors

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns.

Leadership

Leadership Management Stakeholders Communication

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned. the bricks and mortar).

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

Strategic Accounts Today

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

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