Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned. the bricks and mortar).

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

APRIL 12, 2023

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. 56% of the delegates had marketing qualifications. Do you have people directly reporting to you?

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

JUNE 15, 2023

Sendoso and Reachdesk technology platforms to help provide offline care packages and gifts Smartology’s SmartMatch Saas platform for contextual advertising Third party data providers (see above) such as Demandbase, 6Sense and Terminus for overall campaign orchestration and analytics GoodData and Tableau to enhance account dashboards (Datorama for aggregation) (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

NOVEMBER 17, 2023

Addleshaw Goddard (lawyers) – Brand campaign An article in Marketing Week reports that the firm never ran a brand campaign pre-2021. Prior to 2019 there were no marketing analytics in place. The firm had never worked with a creative agency or run a digital marketing campaign. Some competitors enjoyed 2.5

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

DECEMBER 19, 2023

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

AUGUST 31, 2023

Travers Smith (law) rebrand This was a case study from Passle (I first wrote about Passle in 2016 Passle for content creation and distribution – Grow your experts (kimtasso.com) ). It’s the story of a successful rebrand by Julie Stott who is CMO at leading law firm Travers Smith.

Marketing 130

Marketing Leadership Government Logistics 130