Red Star Kim

FEBRUARY 12, 2024

17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? 50% Around 6 out of 10 33% 7 out of 10 17% 8 out of 10 Topic of most interest? 33% Very good 67% Average What’s your usual writing process?

Media 130

Media Financial Services Advertising Decision-making 130

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. This book explores how to manage these differences when communicating digitally Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com). One size certainly doesn’t fit all.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Luminas Strategy

APRIL 21, 2024

Coming in a close second, is digital transformation. In a recent Harvard Business Review article, Darius Adamczyk, former CEO of Honeywell, underscores this reality by detailing the pivotal role of digital strategy in navigating through tumultuous times.

Innovation 52

Innovation Organization Digital Transformation Digitalization 52

Red Star Kim

OCTOBER 20, 2023

As a content writer, mastering the art of crafting effective headlines is paramount to achieving success in the digital landscape”. Focus on three key points Plan what you want to say, the feelings you hope to stir and actions you wish to prompt. Don’t attempt to cover too much. Keep things brief.

Media 130

Media Communication Marketing Digitalization 130

Red Star Kim

AUGUST 7, 2023

These are shared with their colleagues to act as a further prompt as well as inspiring others to try something new too The entire firm takes part in Tech Timeout Tuesday each year as an annual commitment to boost their digital wellbeing.

Communication 130

Communication Management Value Proposition Stakeholders 130

Red Star Kim

OCTOBER 13, 2023

And that some content – e.g. digital skills – is best learned through video whereas “softer” skills through personal interactions. How to deliver M&BD training and promote learning effectiveness Our second interactive exercise considered how to promote learning and harness different training opportunities. What are soft skills?

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Red Star Kim

AUGUST 14, 2023

As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. A series of articles or posts might be arranged around content pillars in a content management plan. Research the relevant key words.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Planview

DECEMBER 20, 2016

The recent 2016 Chief Innovation Officer Summit in New York saw no shortage of phenomenal topics, speakers, and discussions. Throughout the conference, there were several themes that became major talking points, including: Digital disruption. Related article: 6 Key Takeaways from the 2016 Chief Innovation Officer Summit.

Innovation 45

Innovation Financial Services Digitalization Marketing 45

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

QYMATIX

APRIL 1, 2024

While digital technologies have already turned many industries upside down, such as the retail industry, traditionally stationary B2B retailing has not yet been affected to the same extent. Statistics of 2016 showed that the total transaction volume of B2B e-commerce in China had amounted to 16.7 Digital distribution is gaining pace.

B2B 52

B2B Retail Manufacturing Internet 52

QYMATIX

APRIL 1, 2024

While digital technologies have already turned many industries upside down, such as the retail industry, traditionally stationary B2B retailing has not yet been affected to the same extent. Statistics of 2016 showed that the total transaction volume of B2B e-commerce in China had amounted to 16.7 Digital distribution is gaining pace.

B2B 52

B2B Retail Manufacturing Internet 52

Pinnacle View

AUGUST 22, 2017

In 2016, there were about 550,000 startups founded in the United States. Advances in digital marketing technology have made gaining exposure for startups more doable than ever before. There are numerous great options, and 2016’s $70 Billion in digital advertising spend is evidence that these options are good ones.

Digitalization 52

Digitalization Advertising Marketing Media 52

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

SEPTEMBER 26, 2023

Or their focus may be on digital and predictive analytics. Increasingly, firms are looking at e-commerce and developing digital products that can be purchased or subscribed to via web sites. Lessons from digital marketing webinars (June 2023) (kimtasso.com) Remote working The Covid pandemic forced everyone to work from home.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

DemandFarm

JULY 13, 2023

Abhijit Gangoli, CEO and Co-founder says, DemandFarm has been a pioneer in the Digital Strategic Account Management space for the past 7 years. In this time, we have seen the product capabilities, as well as the market expectations grow exponentially. Contact Information DemandFarm Inc Dr.

Account Management 52

Account Management Account Planning Digitalization Organization 52

Red Star Kim

NOVEMBER 17, 2023

The firm had never worked with a creative agency or run a digital marketing campaign. PM Magazine September/October 2023 Authenticity in marketing and business development (pmint.co.uk) Menzies accountants – Brand research and referrers The firm experienced fast growth following its “Brighter thinking” positioning statement in 2016.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

AUGUST 11, 2022

The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Project vs campaign management (kimtasso.com) October 2016. This version is from 2019. Project Management in Marketing – Kim Tasso May 2013.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Planview

JANUARY 14, 2016

In fact, researchers are saying that 2016 is set to be a year of massive disruption for this sector, as leaders search for new ways to approach business, serve customers, and defend their positions in the market. Digital Financial Innovation Is The Antidote To Disruption. Check out our top choices, below. The best way to do that?

Financial Services 63

Financial Services Innovation Digitalization Banking 63

Flevy

MARCH 26, 2021

The data spanned a period of 12 years from 2004 to 2016. Selection was based on the following criteria: Companies that had a $10 billion or more market capitalization between 2004 and 2016. Impact of Digital Disruption. public companies. The pattern depicted the following themes: Frequency of Failure. Impact of Downturn.

Banking 98

Banking Supply Chain Digitalization Stakeholders 98

Red Star Kim

MARCH 4, 2024

This book is helpful in navigating a host of differences: Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) Sadly, there are still occasions where there is gender bias What do you do when a male colleague doesn’t like women? And it’s easy to miscommunicate in digital communications.

Management 147

Management Communication Leadership Digitalization 147

Zendesk

NOVEMBER 16, 2022

Serving 14 million members in 190 countries, the app helps businesses promote a healthy lifestyle for their employees with health coaching, medical and condition management, well-being engagement, and digital therapeutic interventions. In 2016, LUSH partnered with Zendesk to standardize its business processes and digital offerings.

Innovation 52

Innovation Digitalization Retail Customer Experience 52

Red Star Kim

SEPTEMBER 26, 2023

remember the change process (kimtasso.com) January 2016 The post Nurture a change management movement – From “Let it go” to “Let it grow” appeared first on Kim Tasso.

Management 113

Management Co-Creation Communication Leadership 113

Planview

DECEMBER 12, 2022

Fast forward to 2016. In doing research for Project to Product I found myself having very similar discussions with analysts about expanding the benefits of Agile and DevOps to the operating model of a digital business. It exists in a rich ecosystem of other solutions, all of which are needed to succeed with digital transformation.

Digital Transformation 59

Digital Transformation Co-Creation Management Innovation 59

Red Star Kim

JANUARY 22, 2024

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It’s good to see another female author of a sales book.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Red Star Kim

AUGUST 31, 2023

Travers Smith (law) rebrand This was a case study from Passle (I first wrote about Passle in 2016 Passle for content creation and distribution – Grow your experts (kimtasso.com) ). It’s the story of a successful rebrand by Julie Stott who is CMO at leading law firm Travers Smith.

Marketing 130

Marketing Leadership Government Logistics 130

KAMCast

NOVEMBER 12, 2020

With his 4 th book, Digital Selling, debuting at number 1 on the Amazon charts prior to being published in 2016 Grant went on to publish his latest book, Myths of Marketing, in January 2020. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016.

Marketing 52

Marketing Key Account Management Publishing Account Management 52

Red Star Kim

SEPTEMBER 6, 2022

There’ an interesting section on generations in the work place – looking at particular at Generation Y and Z and their channel preferences (there’s further great insight into this here: Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). developing a private client practice (kimtasso.com) June 2016.

Communication 130

Communication Facilitation Leadership Stakeholders 130

Planview

JULY 6, 2017

The leaders of these firms say that they marked 2016 as the year in which they felt that they could put the dark days of the 2007-08 recession behind them, once and for all. The post Moving Lean Construction into the Digital Age: Last Planner Meets Collective Intelligence appeared first on Spigit. Employees become extended family.

Construction 40

Construction Digitalization Meetings Suppliers 40

Mercuri International

MARCH 8, 2022

Digitalization has been both an enabler and driver of our ability to measure what creates value. However, the power of digitalization is also in the hands of customers, and they are now able to require that you as a supplier demonstrate in similar detail how your solutions will benefit them. 1 ProSales Institute (2016).

Suppliers 52

Suppliers Shareholders Value Proposition Innovation 52

Planview

JULY 6, 2017

The leaders of these firms say that they marked 2016 as the year in which they felt that they could put the dark days of the 2007-08 recession behind them, once and for all. The post Moving Lean Construction into the Digital Age: Last Planner Meets Collective Intelligence appeared first on Spigit. Employees become extended family.

Construction 40

Construction Digitalization Meetings Suppliers 40

Strategic Communications

DECEMBER 11, 2023

Corporate giving to charities has seen a significant increase since 2016. Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter. In 2021, corporations donated an estimated $21.08 billion to U.S. charities, marking an increase of 23.8%

Marketing 52

Marketing Banking Communication B2B 52

Strategic Communications

AUGUST 1, 2023

While the digital marketing environment yields some powerful insights into consumer actions, some of these actions, like visits to other websites, research conducted through third-party sites, social media impacts, etc., While much marketing activity does take place online in the digital environment, not all of it does.

Digitalization 52

Digitalization Decision-making Marketing Communication 52

QYMATIX

OCTOBER 16, 2023

Its bankruptcy left a noticeable void in the industry, though the brand itself lived on: in 2016, Christoph Kilz and Dirk Oschmann acquired the rights to the name. Yet another example is Wollschläger, a family-owned Wholesaler that stopped operations in 2016. The last years brought very unusual events.

B2B 40

B2B Retail Artificial Intelligence Manufacturing 40

Red Star Kim

MAY 22, 2023

magazine identified Conversational Intelligence as one of our top five business trends in 2016 and Microsoft has said that it is spawning new innovations and influencing their product development for the next decade. Exciting new research in epigenetics is emerging to validate the importance and power of conversations shaping our DNA.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

Red Star Kim

MAY 16, 2023

Yet most people – particularly in these digital visual times – focus on body language or non-verbal communication from posture, expressions and gestures. In a 2016, an Iranian research paper found that assertiveness training was effective at reducing stress and anxiety of high school students.

Communication 130

Communication Brainstorming Decision-making Marketing 130

Red Star Kim

APRIL 12, 2023

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. PM Forum provides dedicated training courses on digital marketing – including social media and digital content production.

Media 130

Media Marketing B2C Stakeholders 130