2017, Account Management, Account marketing and Client Relationships

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. Why do law firms needs SAM?

Key Account Management

Key Account Management Account Management Management Client Relationships

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Dealing with resistance to change (kimtasso.com) Look beyond marketing communications – Many of the delegates’ roles focused on marketing communications and some were keen to understand the broader business development activities. “It

CRM

CRM Marketing Interpersonal Skills Client Relationships

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

APRIL 17, 2023

Half the delegates had a KAM (Key Account Management) programme at their firm. Social media was used by all firms but to varying degrees – there was less activity in sharing joint content and endorsements/recommendations than other methods.

Management

Management Manufacturing Client Relationships Facilitation

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Proactive marketing and business development executives – CRM, internal engagement and career insights

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

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