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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

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Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

Half the delegates had a KAM (Key Account Management) programme at their firm. Social media was used by all firms but to varying degrees – there was less activity in sharing joint content and endorsements/recommendations than other methods.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks.

CRM 130
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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Managing big data and analytics. Account management and selling skills. Project management. Emerging marketing and business development roles (kimtasso.com). Top 10 takeaways – Proactive Marketing Executive (Feb 2019) (kimtasso.com) June 2019. Understanding of ESG and D&I. Digital skills.

Marketing 130