Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
See also integrated-business-planning-oct12.pdf The lack of integrated marketing and business development strategy has an impact on systems, data, policies and processes which were often disconnected. 46% Yes 8% No – but marketing part of degree 46% No Have you completed a marketing audit for your firm/team?
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