2017, Account marketing and Business Planning

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2017

Account marketing

Business Planning

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

See also integrated-business-planning-oct12.pdf 46% Yes 8% No – but marketing part of degree 46% No Have you completed a marketing audit for your firm/team? The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation.

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Ideas on how to spend any “free” time ranged from competitor and analytics analysis to business plans for teams although some mentioned getting up to date on admin. Key insights raised by delegates included View marketing qualifications from a professional services perspective – Half the delegates had marketing qualifications.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Strategic Accounts Today

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Proactive marketing and business development executives – CRM, internal engagement and career insights

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