2017, Account marketing, Business Planning and Sales

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2017

Account marketing

Business Planning

Sales

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services.

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. Ideas on how to spend any “free” time ranged from competitor and analytics analysis to business plans for teams although some mentioned getting up to date on admin.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Strategic Accounts Today

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Proactive marketing and business development executives – CRM, internal engagement and career insights

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