article thumbnail

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services.

Marketing 130
article thumbnail

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. 0% Yes 50% No – self-taught/experience 50% No – unfamiliar with sales/selling concepts Where is most of your time spent? 5% Never 89% Occasionally 5% Often Have you had formal training in selling?

CRM 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

Psychotherapist and founder of the consultancy Humane Startup Ashlie Collins said she had to get used to a less ‘in-your-face’ style of self-promotion when she hopped over the pond from America to the UK in 2017. And explored various sales methodologies. That’s how you get ahead – you push boundaries.’ Video) (kimtasso.com).

article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

My KAM/relationship management experience (0=low, 10=expert): 0% 18% 18% 9% 9% 9% 18% 18% 0% 0% Have you had formal sales training?

article thumbnail

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

No – unfamiliar with sales/selling concepts. Marketing/BD planning. Top 10 takeaways – Proactive Marketing Executive (Feb 2019) (kimtasso.com) June 2019. Proactive Marketing Executive – Eight top tips (kimtasso.com) February 2018. Proactive Marketing Executive workshop (kimtasso.com) February 2017.

Marketing 130