2017 Account Planning Account Strategy Meetings 
PandaDoc
APRIL 21, 2023
Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.
Hubspot Sales
MAY 19, 2020
They’d be wise to identify and target these brand-name companies with a bespoke account strategy. No doubt, the sales team is already expertly educating the buying committee over email, in meetings, and on the phone. What if the decision maker misses a demo meeting or the end-user wants to research on their own time?
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