Strategic Account Management Association

OCTOBER 26, 2021

The executive sponsor should be familiar with the account and help expand the customer mapping, engagement and relationship. Obviously, this estimate can vary greatly depending on the scale, business, project and complexity of the strategic account. I suggest expanding your search beyond title and role, beyond commercial leaders.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

KAM With Passion

NOVEMBER 11, 2020

Whatever their frequency, they are mainly used to analyse together what has happened since the previous meeting and to plan operations for the next reference period. Then, the same meeting is used to jointly plan ahead. Business Reviews in a Key Account Management context.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

ProlifIQ

JUNE 21, 2023

This alignment helps in driving sustainable growth and ensuring the overall success of the strategic account management program. Account plans are instrumental in managing and retaining strategic accounts. Strategic account management planning involves proactive and strategic thinking.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Account Manager Tips

OCTOBER 11, 2021

Do this instead: Plan your week around your priorities. Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Commit to targets Plan activities Coordinate resources Manage risk Get results. Do this instead: Send meeting minutes.

Account Management 246

Account Management Key Account Management Management Suppliers 246

ProlifIQ

NOVEMBER 9, 2022

That means when a conversation begins with your selling team, it can be assumed that most of these people aren’t going into their first discovery meeting blind. According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.”

Leadership 52

Leadership Account Planning Sales Leadership Stakeholders 52

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. The goal is to demonstrate how Thales’s solutions not only meet but exceed the customer’s expectations.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Hubspot Sales

MARCH 18, 2019

To turn buyers into business partners, a key account manager (KAM) typically provides dedicated resources, unique offers, and periodic meetings. As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. a key account strategy may be a good investment.

Key Account Management 125

Key Account Management Account Management Management Account Strategy 125

Miller Heiman Group

JANUARY 31, 2019

According to CSO Insights research , buyers say that 62 percent of sellers meet their expectations. On face value, that may sound good, but merely meeting expectations actually has the effect of making you, as an individual seller, indistinguishable from the rest. We know a thing or two about account strategy planning.

Account Planning 83

Account Planning Decision-making Account Strategy Prioritization 83

PandaDoc

APRIL 21, 2023

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Revegy

AUGUST 12, 2020

Account Intelligence is the Core of Customer Centricity. It is an ongoing effort that should be an integrated part of your client development and account planning strategy. Account planning is more than just a strategic exercise. Map these strategic plans collaboratively. 2. Know Your Colleagues.

Account Planning 69

Account Planning Account Management Stakeholders Client Development 69

Arpedio

MARCH 26, 2024

Customizing Solutions: A well-executed pre-sales strategy enables businesses to develop customized solutions that meet the unique needs and requirements of each customer. Utilizing Account-Based Selling Tools: Invest in account-based selling tools , such as ARPEDIO.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

DemandFarm

MAY 12, 2023

When these are executed together it results in business success in international markets: Account segmentation: Identify and prioritize key accounts based on criteria like revenue potential, strategic importance and growth opportunities.

Global Accounts 52

Global Accounts Account Management Management Logistics 52

Hubspot Sales

MAY 19, 2020

They’d be wise to identify and target these brand-name companies with a bespoke account strategy. No doubt, the sales team is already expertly educating the buying committee over email, in meetings, and on the phone. What if the decision maker misses a demo meeting or the end-user wants to research on their own time?

Decision-making 116

Decision-making Management Acquisition Value Proposition 116

Brooks Group

DECEMBER 27, 2022

One of the greatest inspection points is looking at the execution of an account plan. What did the rep plan for an opportunity or account, and what actually happened? Plans will sometimes be fluid, but that’s a good thing. Even if the rep is highly successful, the meeting is important.

Sales 78

Sales Sales Leadership Leadership CRM 78

SmartKarrot

MARCH 30, 2023

Role: Senior Customer Success Manager Location: United States (Remote) Organization: Talentify.io As a Senior Customer Success Manager you’ll be focusing on a certain set of accounts and fostering and sustaining relationships with important stakeholders. Handling the advertising budget of a customer and ensuring success.

Customer Success 19

Customer Success Advertising eCommerce Stakeholders 19

SmartKarrot

JANUARY 21, 2022

Build strong customer relationships to understand the market needs and drive the voice of the customer internally to influence investment and product strategy. Represent Customer Success at leadership and executive meetings to deliver an organization value proposition to drive new business and positive outcomes.

Customer Success 19

Customer Success Value Proposition Leadership Account Planning 19

Jermaine Edwards

NOVEMBER 25, 2021

We have a lot of stakeholders to manage across our accounts – How do we meet their individual needs while keeping them engaged when they themselves are so dispersed and disconnected? If you have an account planning CRM great but I’d still suggest writing it out so it’s clearer in your mind.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

SmartKarrot

MARCH 30, 2023

Role: Senior Customer Success Manager Location: United States (Remote) Organization: Talentify.io As a Senior Customer Success Manager you’ll be focusing on a certain set of accounts and fostering and sustaining relationships with important stakeholders. Handling the advertising budget of a customer and ensuring success.

Customer Success 15

Customer Success Advertising eCommerce Stakeholders 15

Cosawi

DECEMBER 28, 2021

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

SmartKarrot

DECEMBER 11, 2020

Lead the organization to consistently meet and exceed its efficiency metrics and net promoter score results. Developing and executing on account plans to drive adoption and ROI for our customers. This includes retaining talent and implementing processes designed to manage turnover effectively.

Customer Success 10

Customer Success Finance Innovation Facilitation 10