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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools. A Generic Complex Mega-Strategic Account.

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Mediafly Acquires iPresent to Provide Sales Enablement For All

SBI

More and more businesses are beginning to develop a Sales Enablement strategy, but until now no single supplier has had a range of tools to support all sales teams whatever their size, complexity and growth aspirations. Account Planning. Revegy more than doubled net new customers from 2017 for its SaaS-based subscriptions.