Remove 2017 Remove Investors Remove Negotiation Remove Stakeholders
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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned. The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. Category — Project for Public Spaces (pps.org).

Marketing 130
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How To Overhaul End-of-Quarter Discounting

5600 Blue

Market pressures from Wall Street and investors, irrational competitive behavior, internal quarterly pressures to “make our numbers;” they all contribute to the problem. What customer stakeholders were involved when? Conversely, it represents a potential gain of over 27% in revenue per company if properly addressed.