Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned. But it’s important to ensure there’s a holistic overview from a marketing perspective”. 46% Yes 8% No – but marketing part of degree 46% No Have you completed a marketing audit for your firm/team?
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