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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

Align, integrate, focus, educate, champion (kimtasso.com) July 2018 Integrated marketing – Sector, KAM and CEM (kimtasso.com) August 2016 Property marketing Our delegates from the real estate sector raised some interesting questions. the bricks and mortar).

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Help cross-pollinate ideas between teams with internal communication. Plan my career as I plan a marketing project to make it happen. Check strategy.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Professional Marketing Forum Conference 2021 PM Forum (kimtasso.com). 25th Professional Marketing Forum Conference Report (kimtasso.com). Professional Marketing Forum conference September 2019 (kimtasso.com). Professional Marketing Forum Conference report 2018 (kimtasso.com).

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

Two of Britain’s leading communication specialists are to build a brand-new specialist reputation consultancy. The first of its kind in the market – a multidisciplinary legal, intelligence, investigations, security, strategy and communications service – all under one roof.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns? 0% 6% 0% 6% 24% 47% 12% 0% 6% 0% Which aspect of the session is of most interest? 100% Yes – but we could do better Which research methods have you used?

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Creativity and good and bad stress – Kim Tasso There’s a great article from Harvard Business Review “Five things to do when you feel overwhelmed by your workload ” (August 2018). Throughout the day we also considered how best to structure a M&BD team and a post on this will be produced shortly.

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