2018, Account marketing, Facilitation and Innovation

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

They gave attendees ideas to keep their major marketing projects fun, engaging and on target. Innovate client experience. During questions she talked about adapting quickly using sprints but reflected that most law firms kept their innovation hub separate. Professional Marketing Forum Conference 2021 PM Forum (kimtasso.com).

Value Proposition

Value Proposition Procurement Innovation Leadership

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

How a team rethink helped one brand go global (marketingweek.com) January 2023 Ontier (offshore law firm) – Rebrand for growth and innovation This UK headquartered offshore firm has 13 worldwide offices and is the largest law firm in Latin America. The external agencies help guard against the team becoming too insular.

Marketing

Marketing Key Account Management Innovation Account Management

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

MARCH 7, 2023

Creativity and good and bad stress – Kim Tasso There’s a great article from Harvard Business Review “Five things to do when you feel overwhelmed by your workload ” (August 2018).

Marketing

Marketing Management Emotional Intelligence Leadership

Strategic Accounts Today

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Case studies: Marketing and Business Development at law and accounting firms

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

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