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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

analysis, brainstorming, strategy and planning)“ Modern marketing: What it is, what it isn’t, and how to do it | McKinsey Collaborate – If you can demonstrate to fee-earners that you are approachable, knowledgeable, helpful and get the job done they are more likely to be engaged.

CRM 130
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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

There are many aspects of consulting competencies and attributes: emotional intelligence, analytical, problem-solving, delivery of results, leadership, project management, commercial orientation, entrepreneurial spirit, team work as well as functional expertise and market/sector knowledge. But coaches resist the temptation to tell.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. It wanted to raise the profile of new lead lawyers and support cross-selling with commercial clients in Hertfordshire, Bedfordshire and Buckinghamshire.

Media 130