Red Star Kim

AUGUST 1, 2023

Encourage fee-earners to engage in the M&BD planning process During the session – where we explored M&BD theory and frameworks and walked through the process of developing a M&BD plan – we identified several ways to engage fee-earners in the M&BD planning process. Find ways to make their lives easier and better.

Decision-making 130

Decision-making Marketing Business Planning Management 130

Red Star Kim

JULY 11, 2022

Research at Cranfield shows that successful marketers make a major contribution to corporate wealth by understanding markets, doing proper needs-based segmentation , developing quantified value propositions , competitive analysis, portfolio analysis and managing marketplace risk, all encapsulated in a strategic marketing plan.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Management Skills

JANUARY 9, 2023

And I think you’d really work in the Client Services Department, do you fancy giving it a go? ln the same meeting in the interview room. Why is this a good balance with you doing the sales and the client development? And I got the job on the day. So we did that. And I joined. Jenny 03:50. What is his thing?

Account Management 52

Account Management Insurance Digitalization Decision-making 52