KAM With Passion

FEBRUARY 22, 2021

Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. MAERSK considers as strategic only the customers who want a higher value and, in order to get it, accept to partner with their logistics service provider to co-create it. The Benefits a good practice of KAM.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

PartnerTap

JUNE 8, 2021

A 2018 survey by McKinsey found that “success requires both digital-savvy leaders and a workforce with the capabilities to make a digital transformation’s changes happen.” It is no longer as profitable to have partners pay to play. It’s more profitable to partner with companies that add value to your customers.

Digital Transformation 83

Digital Transformation Digitalization Co-Creation Artificial Intelligence 83

Account Management Skills

AUGUST 24, 2021

And a big customer is anyone who fits in that sort of 80/20 rule, you know, the small number of customers that make up a lot of your revenue and a lot of profits. So you’ve got to look at revenue, you got to look at profitability, gross margin per account as well and figure out what’s there. Do we have plans in place?

Account Management 98

Account Management Management Account Planning Co-Creation 98

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –. Industry News.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20