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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. MAERSK considers as strategic only the customers who want a higher value and, in order to get it, accept to partner with their logistics service provider to co-create it. The Benefits a good practice of KAM.

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What Does Digital Transformation REALLY Mean for the Channel?

PartnerTap

A 2018 survey by McKinsey found that “success requires both digital-savvy leaders and a workforce with the capabilities to make a digital transformation’s changes happen.” Namely, they need to be familiar with digital technologies and embed them within the channel department. It is no longer as profitable to have partners pay to play.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.

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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Could AI have suggested/predicted the creation of the iPad? Peterson, Ph.D., Dean’s Distinguished Professor of Sales, Northern Illinois University Professional Sales Program ].

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Healthcare Consumerism: A Guide

ReviewTrackers

A 2018 brief from the Baker Institute for Public Policy at Rice University showed that today’s health care spending accounts for 18 percent of the U.S. Specifically, it includes details on the deductible, co-insurance, and co-pay associated with a treatment based on the consumer’s insurances and the services they selected.

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Here’s What You Missed at TRANSFORM 2020

Showpad

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. . We’re making the course creation experience significantly easier.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

The other thing that people do, who are really good, the black belts at QBR is what they do, Jenny, is they’ll actually co-opt someone from the customer side, to co present and co own the meeting. We did it in 2018, 2019 took a break in 2020 for obvious reasons. Alex 44:06.