Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure
Red Star Kim
JULY 11, 2022
all about buy-in in professional services (Manchester and Dublin 2019) (kimtasso.com). The lack of engagement with data prevented the creation of integrated marketing and business development (selling) campaigns that supported the emerging client journeys. 40% Selling (winning new clients). 0% Referrer development.
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