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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

The other thing that I probably didn’t go into enough in the book but has emerged since 2020 is people are much more aware and concerned about some of the big issues facing us. Executive engagement programs must deal with some of those issues now.”. Q: We’ve noticed a shift in Advisory Board topics toward issue based as well.