2021 Account marketing Digital Transformation Digitalization 
Arpedio
MAY 30, 2022
McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Marketing supports messaging, digital advertising, and critical signals that informs the SAM.
Red Star Kim
FEBRUARY 14, 2023
Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.
Red Star Kim
JUNE 27, 2023
I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns.
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