2021, Account marketing, Facilitation and Key Account Management

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2021

Account marketing

Facilitation

Key Account Management

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

APRIL 17, 2023

Last week I facilitated MBL’s full day training session on “Developing more work from referrers and intermediaries”. Delegates were from legal, accountancy and insolvency firms – both M&BD teams and fee-earners. Half the delegates had a KAM (Key Account Management) programme at their firm.

Management

Management Manufacturing Client Relationships Facilitation

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. Case studies: Marketing and Business Development at law and accounting firms.

Marketing

Marketing Key Account Management Innovation Account Management

Strategic Accounts Today

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Case studies: Marketing and Business Development at law and accounting firms

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