2021, Account marketing, Innovation and Value Proposition

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). They gave attendees ideas to keep their major marketing projects fun, engaging and on target. Innovate client experience. Hear the client voice.

Value Proposition

Value Proposition Procurement Innovation Leadership

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

Leadership

Leadership Management Stakeholders Communication

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.

Key Account Management

Key Account Management Account Management Management Client Relationships

Strategic Accounts Today

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

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