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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? Used for building lists with over 300 search criteria.

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How BrewDog Successfully Delivered a Customer-Centric Approach During Uncertain Times

Freshworks

The Freshworks partnership with BrewDog is a successful example of what CX should look like in 2021. Owners James Watt and Martin Dickie created Equity for Punks, a financing model that gave shareholders discounts and other perks. In our interview, Emma DeSena explains that these aren’t your average shareholders.