2022, Account marketing, Business Planning and Stakeholders

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2022

Account marketing

Business Planning

Stakeholders

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. See also integrated-business-planning-oct12.pdf Some commented that there was resistance to using personas when tackling either property marketing or services marketing.

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

FEBRUARY 14, 2023

To better influence senior stakeholders and also support junior levels coming through How are M&BD roles changing? What do fee-earners expect from M&BD? Psychological safety and the importance of this in projects (see A general law of interpersonal relationships?

Emotional Intelligence

Emotional Intelligence Marketing Stakeholders Communication

Strategic Accounts Today

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

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