ProlifIQ

OCTOBER 4, 2023

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. We’ll walk through the key components of building an effective account management strategy that drives revenue, customer retention, and loyalty.

Account Management 52

Account Management Management Account Planning Key Account Management 52

DemandFarm

APRIL 4, 2023

In uncertain times, what is generally seen with customers is that the tacit knowledge of key accounts is retained by certain account managers. Unfortunately, in circumstances where those account managers get laid off or furloughed, the critical knowledge they possess is also lost.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Now that the conference has come to an end, it’s time for a recap.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

ProlifIQ

FEBRUARY 23, 2024

The State of Account Planning in 2024 2023 was a challenging year for go-to-market teams. With economic uncertainty, slowing growth, and more scrutiny on every purchase, many teams struggled to close deals and retain accounts. As companies mature, digital channels for researching account planning tools also diversify.

Account Planning 52

Account Planning CRM Energy and Utilities Account Management 52

Arpedio

FEBRUARY 20, 2024

AI not only helps us gain a profound understanding of our customers at record speed, surpassing previous levels, but also aids in prioritizing time and team resources for enhanced effectiveness and efficiency. Relationship Mapping & Org Chart Manage internal and external relationships with key stakeholders.

CRM 52

CRM Artificial Intelligence B2B Account Management 52

Arpedio

JUNE 2, 2023

Think of it this way: An Account Plan is like your strategic playbook for ensuring your top clients have an amazing experience throughout their journey with you. It’s a guide that combines sales and account management best practices with practical tactics that your sales reps and account managers can use.

Account Planning 52

Account Planning Account Management Client Relationships Stakeholders 52

ProlifIQ

AUGUST 17, 2023

According to Gartner, companies that prioritize customer retention and expansion can achieve up to 95% higher profits compared to those that focus solely on acquisition. Identifying Potential Growth: Gartner reports that by 2023, 80% of a company’s future revenue will come from just 20% of its existing customers.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52